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The right time to seek pre-seed funding often comes when a startup has a well-defined problem to solve, a viable market to target, and ideally, a minimum viable product (MVP) or prototype. In the early days of the startup, securing pre-seed money can provide the necessary capital to move from concept to initial implementation, helping to demonstrate product-market fit. Waiting too long can mean missed opportunities, while seeking funding too early may make it difficult to attract new investors due to a lack of proof of concept or market validation. Find out more financial-equity.com In both good and bad times, timeless principles for start-ups still hold true. Navigating these principles, particularly when they seem to compete with or contradict one another, is all the more critical when the macroenvironment lowers the margin for error. Subscribe to "Success! How I Did It" on Art19 or iTunes. Check out previous episodes with: Suzanne is a content marketer, writer, and fact-checker. She holds a Bachelor of Science in Finance degree from Bridgewater State University and helps develop content strategies for financial brands. At the pre-seed funding stage, venture capitalists may value a company based on the founders' experience, the uniqueness of the product or service, market opportunity, and early signs of customer interest, rather than traditional financial metrics which may not yet be available. Concluding Thoughts on Crafting a Compelling Investment Thesis.